How do your future competitors promote their products? What do their app listings look like? Do they run ads? (If you want to learn about interstitial ads, check out this blog post!) Do they have app websites, blogs, SoMe pages, YouTube videos? Do journalists write about them and what?.With all the competition, is my app able to succeed? What pros and cons does my app idea have?.How can I be different than the competitors? What additional value can I give to my users?.Are there any other similar apps? How many? In what app stores are they present? How big/successful are they? How many downloads do they have? Do they receive good reviews from their users? What are their users complaining about?.Who are my users? Are they adults or children? Men or women or both? How old are they? Where do they live? What do they do for a living? What devices do they use and how often?.What problem will my app help solve / how will it help the users?.These are some of the questions you’ll have to try to find the answers to: Like with any business, before developing the app you need to do the market research and understand your users.
In the end, you are not developing an app out of altruistic reasons, you will need to monetize it someday. The research will also help you answer the question about how to make money with an app idea. You need to get a clear understanding of what market you’ll be dealing with.